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SistaSoFine and her Brattby! |
The BRATTBY, to be exact — a petite version of the iconic blue IKEA bag, measuring just 27x27 cm. I originally bought it online in 2023 for $1, thinking I’d use it for groceries. When it arrived, I was a little disappointed. It was smaller than I expected, and I ended up giving away all five that I’d purchased — except the one I’d already used.
Fast forward to summer 2025, and that little blue bag, long forgotten in the back of my closet, has emerged as my go-to "running to the store" bag. It’s sturdy, waterproof, and unexpectedly stylish. I’ve received so many compliments — from both men and women — all asking the same thing: “Wait… is that a real IKEA bag?”
Yes, it is. And yes, it cost one single dollar.
It’s trendy without trying hard, and functional without being frumpy. It’s a conversation starter. And honestly? It’s refreshing to carry something cool that didn’t cost a small fortune. I wouldn’t be surprised if Balenciaga or someone else whips up another high-fashion knockoff soon. But you heard it here first: the BRATTBY is the underdog of the summer accessory scene.
Sometimes style really does come in the simplest (and cheapest) packages.